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But I’ve also seen them on websites, PPC and Instagram. The link is reached by an advert Facebook. I want to explore Frank Kern’s sales letter page that he uses for his consulting book.

#FRANK KERN OMNIPRESENCE SERIES#

I’ve used that same method for our $100k Email Series and to date have generated over $10,000 in sales just from one very basic sales letter. I stuck to a sales letter style template, had very little styling published as a blog post. My first ever product which was a small course on qualifying new marketing funnel clients called The Cerberus Method, was sold for $9. Where do you think the compelling script for a download page, video or the product page comes from? It comes from well-written copy. It’s so easy to create well-designed and beautiful looking pages now, as well as videos, social posts and apps that we believe we no longer need copywriting. There’s a misconception that you have to be an incredibly skilled and talented copywriter in order to write compelling sales copy whereas in truth sticking to a formula and template, writing from your own emotions and practising writing sales copy and sales letters is the only way to generate sales via sales copy. Often the sign of an unconfident marketer or salesperson, is someone who relies on overselling the features of a product rather than telling a story to a sales letter. We also might feel that our writing style and skill isn’t high enough to convert someone into a sale.

We over-complicate the method at which someone will convert from a prospect or lead into a customer. We prize sales and revenue so much that we believe they’re harder to make than they really are. Ready to create a killer sales letter to help convert more visitors into sales-even if you haven’t written a sales letter before? Check out the Sales Page Checklist and see the 13 steps needed for every sales letter (includes sales letter example). Aside from that, it’s probably worth you checking out the offer anyway, as it’s brilliant. I’m purely using the copy of this sales page to demonstrate well written and well structured sales pages.

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In the interest of full disclosure, this page is copyright of Frank Kern and is taken from. We’re going to breakdown a Frank Kern sales letter, which sells a tripwire book product on booking more clients.

Frank kern omnipresence